Video productions

Videos are very popular because they have a higher reach than texts or images. Target group-specific video productions for one's own YouTube, Instagram, Facebook or TikTok channel are therefore more relevant than ever.

A video production consists of different phases, such as planning, shooting, editing and post-production. Good planning is the key to a successful video production. This is where the goal of the production, the budget, the schedule, the script and the storyboard are determined. Even for short video clips for social networks, which should not come across as slick, a professional video production is not only more time-saving, but usually also more effective.

Videos for Youtube, TikTok or your own website

There are many types of video productions for digital marketing, such as image films, commercials, explanatory and training videos, event videos and product videos. Videos on Youtube, TikTok or the company's own website can also be used to appeal to the lazy reader part of the target group. Each type of video production has its own requirements and objectives. For example, an image film should present the company or brand in a positive light, while a commercial should arouse the interest of the target group and encourage them to buy a product or service.

In recent months, the popularity of YouTube Shorts in particular has increased. These videos have a maximum length of 60 seconds and are displayed directly on the YouTube homepage or in the Shorts tabs.