Microsoft Bing Ads

Microsoft Ads (formerly Bing Ads) are ads in the search results of Bing and other Microsoft platforms. Similar to Google Ads, advertisers can target their ads to specific keywords, audiences, locations and devices and pay for clicks or impressions. This can drive more traffic to your website. 

It can be worthwhile to run Microsoft Ads, as Bing has an often underestimated, still considerable market share in the search engine sector. In addition, the CPCs (cost per click) for Bing Ads, or Microsoft Ads, are often lower than for Google Ads. Furthermore, Bing is newly using ChatGPT and artificial intelligence to improve the user experience. It is not uncommon for competitors to forget about the Bing niche. Accordingly, launching campaigns on Bing can prove to be a budget-friendly competitive advantage.

Your search ad on Bing could look like this:

Example search display

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    Advantages at a glance

    Measurability

    Customer acquisition

    cost only by click

    Starter Package Microsoft Ads (Bing Ads)

    CHF 1170.-

    Set up a new Microsoft Ads account with the first campaign.

      N
      Kick-off meeting
      N
      Set up all accounts
      N
      Linking all accounts
      N
      Target definition
      N
      Geographical orientation
      N
      Keyword research
      N
      Display extension
      N
      1 Display
      N
      Alignment with individual target projects
      N
      Free optimization for 30 days

      Extra campaign Microsoft Ads (Bing Ads)

      CHF 450.-

      Addition of another Microsoft Ads search campaign in the existing account.

        N
        Target definition
        N
        Geographical orientation
        N
        Keyword research
        N
        Display extension
        N
        1 Display
        N
        Alignment with individual target projects

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