Shopping campaigns

Google Shopping is used when a person specifically searches for a product on Google, e.g. for a shoe of the brand XY. Various images of the product searched for then appear in the Google search results with exact pricing and the name of the online retailer - the Google Shopping Ads. They have the advantage that they immediately catch the eye due to their visual format and placement at the top of the search results - even before the other Google Ads.

Google Shopping campaigns can be used to highlight physical products specifically. The person searching sees more details about the product at a glance:

Product image
Product title
Product price
Company name

When a person now clicks on the ad, he already knows some product details and could compare different providers or products. This increases the quality of a lead via Google Shopping enormously.

Google Merchant Center

The Google Merchant Center links the Google Ads account with the online store. This way, the data on Google Shopping always remains up-to-date and, for example, only the products that are currently in stock are displayed.

Dynamic remarketing

Dynamic remarketing in Google Shopping goes one step further. Let's assume a potential customer is interested in a product, adds it to the shopping cart, but then leaves the website without actually buying the product. With remarketing, Google uses the data collected from the potential customer and shows him the products from the shopping cart again in a display format on various other websites. This increases the chance that the purchase will be made after all.