Blog all about online marketing

Google Consent Mode v2: What you need to do now

13 Mar 2024 | Conversion tracking, Google Ads, Website

This image was created with the support of Dall-E. With the advancing digitalization and the increasing importance of data protection, the...

Google Ads Performance Planner and Reach Planner

3 Jul 2023 | Analytics, Conversion Tracking, Google Ads, Website

Optimize your advertising strategy with the Google Ads reading planner and the reach plannerWhoever moves in the world of online marketing,...

Google Universal Analytics (UA) vs. Google Analytics 4 (GA4) - differences and conversion

5 May 2022 | Analytics, Conversion Tracking, Google Ads, Website

For several years now, the free analysis tool "Google Universal Analytics" has been well-known in web analytics circles. Now its end is in sight, because...

Increase in sales thanks to the right bidding strategy

5 May 2021 | Conversion tracking, Google Ads

After the conversion tracking is set up (see blog post from April 1) and can be effectively measured how successful your...

Understanding and using conversion tracking correctly

1 Apr 2021 | Conversion tracking

How successful was the campaign for My Company? Did the campaign generate many new leads or even purchases? Why didn't the campaign...

Website Optimization Tips

9 Mar 2021 | Website

by Olivia Traber Can your website keep up? Nowadays, people also talk about a company's business card when they refer to the website of a...

5 tips on how to find the right influencers for your business (part 2)

18 Feb 2021 | Social Media

Influencer marketing is on everyone's lips, and more and more companies are asking themselves, "How do we find the right influencers for our brand?" In...

5 tips on how to find the right influencers for your business (part 1)

12 Feb 2021 | Social Media

Influencer marketing is on everyone's lips, and more and more companies are asking themselves, "How do we find the right influencers for our brand?" by...